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The Premium Projects System™

A better-looking business. Better-qualified enquiries. Less chasing. A premium website and automated enquiry system, built and managed for ambitious home improvement businesses.
Setup
£1,995
Managed service
£199/mo
Target launch
21 days
Core pages
Up to 6

01Why it matters

A great website alone isn’t enough.

A beautiful site gets you noticed. What happens in the next ten minutes decides whether the enquiry turns into a site visit. That's the part most trade websites leave to chance.
  • Website alone: Enquiries arrive as “How much for a bathroom?”

    With the system: Enquiries arrive with project type, budget, postcode area and timing

  • Website alone: Customers wait until you're off-site to hear anything

    With the system: Every enquiry gets an instant, professional acknowledgement

  • Website alone: Follow-ups depend on remembering — at 9pm

    With the system: Follow-ups are scheduled, and stop when the customer replies

  • Website alone: Leads scattered across texts, email and Facebook

    With the system: Every opportunity in one simple pipeline

  • Website alone: No real idea what's coming in, or from where

    With the system: Basic enquiry reporting each month

02The website

Six pages that do the heavy lifting.

Up to six core pages or equivalent sections, designed around your services and your best projects. A typical structure looks like this — we tailor it to your business.

  1. Page 01

    Home

    Your strongest work up front, a clear offer and an obvious way to enquire.

  2. Page 02

    Services

    Each service explained, with the kind of projects you take on.

  3. Page 03

    Projects

    Portfolio with before-and-after galleries — three projects formatted at launch.

  4. Page 04

    About

    Your story, how you work, and any accreditations you genuinely hold.

  5. Page 05

    Reviews

    A trust section built around your real, verified customer reviews.

  6. Page 06

    Get a quote

    The smart enquiry form, with qualification built in.

Built into every page

  • Mobile-responsive
  • Fast-loading
  • Accessible
  • SEO foundations
  • Analytics
  • SSL secured

03Smart enquiry qualification

Know who’s serious before you call.

Short, friendly questions — chosen for your trade — capture what you need to prioritise. You set the rules: minimum project value, ideal budget and the areas you cover.

Try the full quote flows in our demos

What your customer sees

Get a quote

Sample form
1. What's the project?
2. Estimated budget
3. When would you like to start?
Sample location: GU7 (inside the example service area). No name, email or phone number is collected in this demo.

Example business rules for a bathroom renovation company: minimum project £8,000, ideal £15,000+, covering GU, KT, RH, SL postcodes. Every business sets its own.

What happens behind the scenes

Your side of the enquiry

Simulated · sample data

Choose a project, budget and timeframe, then send the sample enquiry to see how it’s qualified, logged and followed up — automatically.

Educational simulation. No emails or messages are sent, no records are created and no personal information is collected.

04Lead pipeline

Every potential job, in one place.

  • See what’s new, who you’ve spoken to, and which quotes are waiting.
  • Move a card and the right follow-ups start — or stop.
  • Deliberately simple — a few clear stages, not a complicated sales system.

Enquiry pipeline

Sample data
New enquiry3
  • Wet room

    Priority

    £15k–£25k · GU7

  • Shower room

    Qualified

    £8k–£15k · KT22

  • Full renovation

    Nurture

    Budget not set · RH4

Contacted2
  • Family bathroom

    £15k–£25k · GU1

  • Ensuite

    £8k–£15k · SL5

Visit booked2
  • Principal bathroom

    £25k–£40k · KT13

    Thu, 10:00

  • Cloakroom & ensuite

    £8k–£15k · GU2

    Mon, 14:30

Quote sent2
  • Wet room

    £15k–£25k · RH1

    Follow-up due today

  • Full renovation

    £25k–£40k · GU8

    Follow-up in 4 days

Won1
  • Shower room

    £8k–£15k · KT10

    Review request queued

05Automated follow-up

Polite, timely follow-ups.

Every message is written in your voice and approved by you before launch. Sequences stop automatically when a customer replies or you move the job on. Marketing messages are only ever sent with consent.

  1. Instantly

    Enquiry acknowledged

    The customer receives a warm, professional reply explaining what happens next and when.

    Customer
  2. Instantly

    You're notified

    A clear summary of the project, budget, location and timing — priority enquiries flagged.

    You
  3. Within minutes

    Visit booking link sent

    Well-qualified enquiries can pick a site visit slot from times you've made available.

    Customer
  4. After 2 days

    Gentle reminder

    If the visit hasn't been booked, a short, friendly nudge. Stops as soon as they book.

    Customer
  5. 3 days after quoting

    Quote check-in

    A polite message asking if they have any questions about the quotation.

    Customer
  6. 7 days after quoting

    Second check-in

    One final, low-pressure follow-up — then it's handed back to you.

    Customer
  7. After completion

    Review request

    Once you mark the job as complete, the customer is invited to leave a review.

    Customer

06Managed service · £199/month

We look after it, so you don’t have to.

One reliable point of contact for your website and the systems behind it — no chasing freelancers, no hosting logins to remember.

  • Website hosting

  • SSL certificate

  • Routine website maintenance

  • Automation monitoring

  • Fixes for defects against the agreed scope

  • Up to 30 minutes of small content edits per month

  • Basic enquiry reporting

  • Ongoing technical support

07Detailed pricing

Everything included in your setup.

Your website

Designed to look as good as the work you deliver.

  • Premium, professionally designed website
  • Up to six core pages or equivalent sections
  • Mobile-responsive design
  • Services and portfolio pages
  • Before-and-after project galleries
  • Testimonials and trust sections
  • Initial portfolio formatting — up to three projects

Enquiries & automation

Better information up front, and less chasing afterwards.

  • Smart project enquiry forms
  • Budget, location and timeframe qualification
  • Automatic enquiry acknowledgements
  • Owner notifications
  • Simple enquiry CRM pipeline
  • Quote follow-up workflows
  • Customer review request workflow

Visibility

The foundations that help the right people find you.

  • Analytics setup
  • Basic on-page and technical SEO
  • Google Business Profile tune-up

Launch

Nothing goes live until it has been checked.

  • Launch testing and training

The Premium Projects System™

Proposed launch pricing

One-off setup

£1,995

Design, build, automation and launch

Managed service

£199/month

Hosting, maintenance, monitoring & support

  • Premium website, up to six core pages
  • Smart enquiry forms with budget, location and timeframe
  • Automatic acknowledgements and owner notifications
  • Simple enquiry pipeline and quote follow-ups
  • Analytics, SEO foundations and Google Business Profile tune-up
  • Hosting, maintenance, monitoring and support each month
Request Your Free Website Review
  • Proposed launch prices, confirmed in writing in your proposal. Prices may change.
  • Applicable VAT, external software usage, messaging charges and advertising budgets may be additional.
  • The managed service is proposed on an initial 12-month agreement, with full terms disclosed before you sign.

Optional: Premium Projects Growth™ — from £495/month

Focused local SEO or Google Ads management. Advertising spend is separate.

About Growth →

08Optional add-on

Premium Projects Growth™

An optional add-on focused on bringing more relevant visitors to your website — starting as a focused local SEO or Google Ads management programme, not an unlimited marketing service.

From£495/month + ad spend

  • Local SEO improvements
  • Google Ads management
  • Conversion tracking
  • Campaign optimisation
  • Lead quality reporting
  • Monthly performance reviews
  • Advertising spend is paid separately and is not included in the management fee.
  • We don't promise a set number of leads, rankings, sales or revenue — no one honestly can.

0921-Day Launch & System Confidence Guarantee

Built properly. Launched with confidence.

We're confident in how we work, so we put our timeline and our testing in writing.

  • Launch within 21 days

    Once we've received your complete onboarding materials, account access and the approvals we need, we aim to launch within 21 calendar days.

  • Your first month on us if we're late

    If a delay is solely our responsibility, your first month of managed-service fees is waived, subject to your written agreement.

  • Tested before handover

    We test every agreed automation before handover and correct qualifying defects without additional labour charges during the first 30 days.

Read the guarantee terms

Guarantee conditions

  • The 21-day timeline starts when complete onboarding materials, account access and necessary approvals have been received.
  • The fee waiver applies only where a delay is solely our responsibility — waiting on content, third-party services or changes to the agreed scope, for example, would not be.
  • Qualifying defects relate to the agreed functionality; new features and scope changes are handled separately.
  • Full guarantee terms are set out in your written agreement.

Not included

  • Professional photography or video
  • Extensive copywriting beyond your core pages
  • Pages or features beyond the agreed scope
  • Advertising budgets (Google Ads, Meta and similar)
  • Third-party software usage and messaging charges
  • Applicable VAT

If you need any of these, we’ll quote before any work starts.

10Questions

The details, answered.

Which software do you use for the pipeline and automations?

We choose reliable, well-supported tools that suit the size of your business, and we explain the choice before setup. Where a third-party service has its own usage or messaging charges, we tell you up front — those may be additional to our fees.

Will automated messages sound robotic?

They shouldn't. We write acknowledgements and follow-ups in your tone of voice, keep them short, and you approve every message before launch. Customers get a prompt, professional reply; you still have the real conversations.

Can I turn off or change a follow-up?

Yes. Follow-ups stop automatically when you move an enquiry forward in your pipeline, and small changes to wording or timing can be made as part of your monthly content edits.

Is the enquiry data stored securely?

Enquiry data is stored with access limited to you and us, and handled in line with UK GDPR. We agree sensible retention periods with you and can delete records on request.

What's not included?

Professional photography, extensive copywriting, pages beyond the agreed scope, advertising budgets, and third-party software or messaging charges. If you need something extra, we'll quote for it before any work starts.

What does the monthly fee cover?

The £199/month managed service covers hosting, SSL, routine maintenance, automation monitoring, fixes for defects against the agreed scope, up to 30 minutes of small content edits each month, basic enquiry reporting and ongoing technical support. External software usage, messaging charges and advertising budgets may be additional.

Do you guarantee more customers?

No — and be wary of anyone who does. Results depend on your market, pricing, reputation and how quickly you respond. What we stand behind is the work we control: our 21-Day Launch & System Confidence Guarantee covers our launch timeline and the testing of your automations.

Do I have to sign a contract?

Yes. Setup and the managed service are covered by a written agreement, with a proposed initial term of 12 months for the managed service. It sets out exactly what's included, what isn't and what happens at the end of the term, so there are no surprises.

Your next customer will look you up. Make it count.

Let's make sure your online presence reflects the quality of the business you've built.